Gain control over your store’s inventory using the power of expiration dates.

  • Sell more of the goods you buy.
  • Lower your labor costs.
  • Get more brand visibility.

Sell your food before it reaches expiration and reduce food waste by as much as 85%.

Increase customer loyalty by highlighting your green efforts.

Spend less time entering data and handling expired food–no scanning necessary.

Optimize purchasing by gaining an estimate of how much you can sell.

Create real-time marketing campaigns to ensure food is sold before marking it down.

We also offer a mobile app for your customers

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Our Vision

Imagine a future
without food waste.


Food waste is a big problem globally and the potential for solutions is huge. It is no longer a nice-to-solve problem, it is a must-solve problem.


By using our technology you help ensure a more efficient supply chain, and thereby a more sustainable future. TotalCtrl will be the leading player for reduction of food waste throughout the entire supply chain. From farmer-to-consumer.  In five years our technology will be used all over the world, so that in 20 years our children get to grow up in a world without any food waste.

Our Story

Problems can become opportunities when the right people come together.


Working in grocery stores during our studies, we became worried for the future. We witnessed tremendous amounts of food being wasted every day. Fully edible food thrown away due to expiration dates. Together we started our company, TotalCtrl, with the goal of developing a tool that would help fight food waste. The company and the project quickly grew, and soon we landed our first major customer.

A lot has changed since then. From a tool to revolutionary technology: our solution is ranked as one of the world’s most innovative. We’ve also been named one of Europe’s most inspiring food waste changemakers.

You could be a changemaker too! Click here to contact us.

«By tracking the expiration date we give you the freshest food.» Ingrid Østby, co-founder

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Find out who the most inspiring food waste changemakers in Europe are.
  • TotalCtrl is there
See how digital retail innovations are changing the retail industry.
  • TotalCtrl is ranked twice

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